Alessio Nardi

Adaptive Path shares its experience of rediscovering analog approaches.

“There’s a lot of research to support the idea that visual thinking activates different parts of our brains than language thinking. Pictures allow a holistic view of something. “Seeing is believing” holds especially true when working with a diverse group of people.

Graphic elements create stronger memory and recognition points; it’s easier to remember an image than a page of text. Illustrations communicate ideas faster than descriptions, because processing pictures requires less “translation” than written language. This means more meaning in less time. In addition, there is a tactile pleasure to hand sketching that is rich and engaging.”

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Tags: Design methods, sketching, strategic design.